In the game of McDonalds there is the drive to make as much money and growth as possible and it gives the possibilities of cheating people and the system. I found it was possible to run the game without feeding dead cows to other cows and without taking advantage of the town and it locals. Being socially responsible cost in the short term payments but paid back over time with sustainability and public support. There is probably more than a few ways to win at this game and that would depend on your definition of winning.
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